The community model developed by Marcus Hiles has resulted in the most massive surge in renters over any ten-year span on record, with the Wall Street Journal claiming that the number of households increased nationally by 9 million between 2005 and 2015. Critical to the business concept are acquiring property near quality school districts and thriving cities, and including amenities packages and perks that go further than those offered by high-end apartment complexes. The goal, said Hiles, is to attract young professionals, families and adults who desire a higher quality of life and greater convenience, yet wish to retain financial freedom.

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