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Marcus Hiles notes that when temperatures peak and air conditioners are working overtime, traditional roofing insulation is the culprit. A home’s roof absorbs radiant energy from the sun, heating the attic and air ducts and driving up cooling costs. Hiles suggests that, instead, using highly reflective radiant barrier roof panels installed in the attic will reflect the heat, reducing up to 97 percent of transfer from the underside of the roof. “This cheap trick will keep your attic up to 30 degrees cooler,” he suggests.

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